电子商务导论 1CHAP.ppt

Primary Activities Market and sell – advertising, promoting, managing sales staff, pricing and monitoring sales Deliver – store, deliver distribute and ship final product – warehousing, consolidating freight, selecting shippers and monitoring delivery timeliness Provide after-sale service and support – promote relationship with customer, e.g. installing, maintaining, testing, repairing, and warranties Primary Activities If a strategic business unit provides a service then the value chain will include a “Provide service” activity instead of “Manufacture activity” Support Activities Each business unit must also undertake support activities that provide the infrastructure for the primary activities: Finance and administration – accounting, paying bills, borrowing, compliance with laws Human resources – recruiting, hiring, training, compensation and benefits Technology development – improves the product or service, including basic and applied research and development, process improvement and field tests of maintenance procedures Industry Value Chains Industry value chains describes the larger stream of activities into which a particular business unit’s value chain is embedded When a business unit delivers a product to a customer the customer might use the product as purchased materials in its value chain By examining how other business units in the industry value chain conduct their business cost reduction and product improvement may result Industry Value Chain Example A value chain for a wooden chair Logger cuts down tree Sawmill converts logs to lumber Lumberyard provides selection of lumber Chair manufacture assembles chair Furniture retailer markets and sells chair Consumer purchases and uses chair Landfill or recycler disposes of chair 1.7Environment of EC 电 子 商 务 环 境 社会环境 技术环境 管理环境 1.8International Issues Trust issues Language issues Culture issues Infrastructure issues Trust Issues Anyone can create a site on the Web These individuals or businesses can easil