Evernote用户使用行为影响因素之与探讨.pdfVIP

GCCCE2013 Evernote 用户使用行为影响因素之探讨 A Study on the Factors Affecting Evernote Use Behavior Yang-Hsiang Chang Graduate Student, Dept. of E-learning Design and Management Chiayi University Chiayi, Taiwan Leo424y@ Sy-Chyi Wang Assistant Professor, Dept. of E-learning Design and Management Chiayi University Chiayi, Taiwan kiky@.tw Wei-Chen Wang Graduate Student, Dept. of E-learning Design and Management Chiayi University Tainan, Taiwan mitchfbiufo007@ 【摘要】本研究旨在探讨使用者对 Evernote 云端服务科技接受的模式，研究方法根据整合型科技接受模 式建构之问卷进行调查，也辅以用户实际运用「云端笔记」之各种方式，来解释其实际使用现象。研究结 果发现，「绩效期望」、「努力期望」、「促成因素」等构面是 Evernote 用户接受模式中的关键，前二者影响 了用户的「行为意向」，而行为意向与促成因素则依次成为影响用户「使用行为」的重要因素。此外，不 同的用户背景（性别、年龄、教育程度、职业、使用经验）与付费情形，对于用户云端笔记接受模式，可 造成不同程度的干扰效果。 【关键词】 Evernote ；云端笔记；整合型科技接受模式；使用行为 Abstract: This study aims to explore the users’ technology acceptance toward the Evernote cloud service. A structured questionnaire based on the Unified Theory of Acceptance and Use of Technology (UTAUT) was designed, and a purposive and convenient sampling survey was conducted to collect data from 325 Evernote users through the Internet forum. The results show that the performance expectation, the effort expectation, and the facilitating factor were significant constructs i n the m