CRM在华安公司的应用和的分析.pdf

品、信息、客户沟通和关系管理等实施方案，华安公司的企业文化、业务流 程、人力资源、信息技术管理系统以及组织结构的改进方案等。 作者希望通过本文对cRM的应用研究，为cRM在中国企业的进一步 实施提供建设性意见。0 关键词： c娟，c蹦价值链，客户关系，客户组合，客户终生价值 -二堕篁壅墼塑堕笪里堡主鲨塞 !!坚垄坐塞竺旦塑堕旦兰堕塞 ABSTRACT WRh the ofmarket in environment development China,the economy of and the consumer economy,science behavioris technology,and aboutthe greatlychanging．Itbrought fierce inmarket．At competition thesame the influenceofIT time，with in China．WhileCRMisstill relationshipmanagement)booms smying touseCRM isworth on“nurture”stage，how correctly deeply pmbing． to how valueCRMasthe Taking by producing threads，the paper ‘ studiedthe forCRM on application enterprises The isconsistedof paper two ofCRM andthe parts：the咖dytheory forCRM． application first The the