我国大型综合性体育赛事市场开发应用研究.docVIP

南 阳 理 工 学 院 本科生毕业设计（论文） 学院（系）： ______ 专 业： ________________ 学 生： 指导教师： 完成日期 ___年 ____月 南阳理工学院本科生毕业设计（论文） 我国大型综合性体育赛事市场开发研究 Chinas large-scale Comprehensive Sports events Market Development Research 总计： 毕业设计（论文） 11页 表 格 ： 0个 插 图 ： 0幅 南 阳 理 工 学 院 本 科 毕 业 设 计（论文） 我国大型综合性体育赛事市场开发研究 Chinas large-scale Comprehensive Sports events Market Development Research 学 院（系）： - 专 业： 学 生 姓 名： 学 号： 指 导 教 师（职称）： 评 阅 教 师： 完 成 日 期： - 南阳理工学院 Nanyang Institute of Technology 我国大型综合性体育赛事市场开发研究 工商管理专业Chinas large-scale comprehensive sports events market development research Business Administration Mjor ZHANG Zi-fen Abstract：With the sports management system in China continues to reform and development of competitive sports,Large-scale sporting events into the operation of the market has become an irreversible trend.Focus on supporting the Event Industry.Nurture and develop resources for sporting events.To establish and enhance the event brand as the core,Improve the operation of the markets level of specialization and standardization of construction is the main direction of sports events market-oriented reforms,Competitive sports to develop their own internal requirements. Market development of the National Games and the National City Games, the Olympics, Asian Games and other major sports events such as market development model as a reference, discusses the recent sessions of the Games of the representatives of Chinas large-scale comprehensive sports events market development model, based on the proposed countermeasures to improve Chinas large-sc Key words：Major sports events；Market Development；Sports brand 目 录 1 绪论 1 2 我国体育赛事市场开发