战略管理(罗宾斯管理学第版讲义全集,英文版)要点.pptVIP

Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 8–* Business-Level Strategy Business-Level Strategy A strategy that seeks to determine how an organization should compete in each of its businesses (strategic business units). Low-cost provider Differentiation Focus/Niche Copyright ? 2005 Prentice Hall, Inc. All rights reserved. 8–* The Role of Competitive Advantage Competitive Advantage An organization’s distinctive competitive edge that is sourced and sustained in its core competencies. Quality as a Competitive Advantage Differentiates the firm from its competitors. Can create a sus