英派斯会员消费调查(16页)详解.docVIP

更多资料请访问精品资料网() 更多企业学院：/Shop/ 《中小企业管理全能版》 183套讲座+89700份资料 /Shop/40.shtml 《总经理、高层管理》 49套讲座+16388份资料 /Shop/38.shtml 《中层管理学院》 46套讲座+6020份资料? /Shop/39.shtml 《国学智慧、易经》 46套讲座 /Shop/41.shtml 《人力资源学院》 56套讲座+27123份资料 /Shop/44.shtml 《各阶段员工培训学院》 77套讲座+ 324份资料 /Shop/49.shtml 《员工管理企业学院》 67套讲座+ 8720份资料 /Shop/42.shtml 《工厂生产管理学院》 52套讲座+ 13920份资料 /Shop/43.shtml 《财务管理学院》 53套讲座+ 17945份资料? /Shop/45.shtml 《销售经理学院》 56套讲座+ 14350份资料 /Shop/46.shtml 《销售人员培训学院》 72套讲座+ 4879份资料 /Shop/47.shtml 摘 要 本文采用文献综述、问卷调查和数理统计等方法，对临沂的“英派斯健身俱乐部”会员的消费现状、影响会员消费的因素等进行分析研究，结论如下：临沂会所会员男女比例较均衡，年龄结构不平均，以中青年人为主；临沂会所会员月收入水平普遍较高，但在会所的二次消费现象较少；及时吸纳会员的反馈城市会所会员的锻炼频率较低； 会所本身的各类服务质量有待提高，应多咨询会员的意见，改善不足之处; 会所内会员的互动活动较少;针对以上会所现阶段经营中的问题，提出积极性建议。 关键词：临沂的“英派斯健身俱乐部”会员；体育消费；因素 ABSTRACT This article uses the literature to summarize, methods and so on questionnaire survey and mathematical statistic, “Yingpaisi fitness the club” to Linyi members expense present situation, to affect the factor which the member expends and so on to conduct the analytical study, the conclusion is as follows: The Linyi office member men and women proportion is balanced, age structure not average, by middle-aged or young people primarily; The Linyi office member month income level is generally high, but are few in the office two expense phenomenon; Buys in the member the feedback city office members exercise frequency to be low promptly; Offices each kind of grade of service waits for enhancing, should consult members opinion, the improvement deficiency; In the office members interaction are few; In view of the above office present stage managements in question, puts forward the enthusiastic proposal. Key Words: LinYi Impuse Total Fitness ；Consumer；Factor；Analyze 参加了体育活动。 表1 北京市居民体育活动基本情况 次序与相对比例 年 龄: 35~50岁(30),45.2%;18~35岁,34.2%;50岁以上,20.6%。 性 别: 男性227人,73.7%;女性164人,57.5%。 职 业: 学生93.6%;技术人员83.3%;干部及企业管理人员77.4%。 文化程度: 大学88.6%;大专75.5%;高中63.9%。 家庭收入: 3000~4000元,91%;4000元以上,88.5%;2000~3000元,73.1%。 个人收入: 2000元以上,90%;1201~2000元,78.5%