上海与成都会展业比较研究 毕业论文.doc

海南大学三亚学院 本 科生毕业论文（设计） 论文（设计）题目：上海与成都会展业比较研究 分 院： 旅业管理分院 专 业（方 向）： 旅游管理专业会展方向 年 级、班 级： 2005级 学 生 学 号： 0510813016 学 生 姓 名： 指 导 老 师： 2009 年 4 月 6 日 上海与成都会展业比较研究 摘要 会展业作为一项可带来巨大经济、社会和文化效益的第三产业，在国民经济中，占有举足轻重的地位。目前会展行业的经济规模逐年扩大，已成为我国国民经济发展的新亮点。然而由于我国会展业起步较晚，无论是从展会规模、场馆建设还是会展业综合效益等方面来看，都与发达国家存在较大差距，会展业的发展任重而道远。上海是全国最大的经济和贸易中心、综合性工业基地、全国第一大港口和对外开放城市。上海依靠自身区域、经济和政策优势，大力发展会展产业，是中国最著名的会展之都。成都被誉为一座让人来了就不想离开的城市，是中国历史文化名城，中国西部商贸之都、中国最佳旅游城市。近十多年来，成都会展业取得长足发展，先后举行多项全国及国际性大型会展活动，是中国西部会展中心城市。两地会展产业发展既有共性，也有个性。本研究对沪蓉两地的会展发展现状进行分析，识别发展中存在的优势、劣势、机会和挑战，对两地会展业发展情况进行比较研究，希望能发现问题与不足，为两地会展产业的发展，提供借鉴和参考。 [关键词] 上海；成都；会展产业；SWOT分析；发展对策 Abstract As the MICE (Meeting, Incentive, Convention and Exhibition) industry can bring enormous economic, social and cultural benefits of the tertiary industry in the national economy, occupies a decisive position. At present, the economic scale of the MICE industry has expanded each year, and the MICE industry becomes a new bright spot in the national economy. However, the MICE industry in China started late, whether it is from the exhibition scale, the construction of convention and exhibition Center or comprehensive benefits in terms of existence with a wide gap between the developed countries, the development of exhibition industry a long way to go. Shanghai is the countrys largest economic and trading center, a comprehensive industrial base, the countrys largest port and city opening to the outside world. Relying on their own regional, economic and political advantages, Shanghai vigorously develop industrial exhibition. Shanghai‘s the MICE industry is the most famous in China. Chengdu, called as a people to come do not want to leave the city is the Chinese historical and cultural city, capital of western China trade, and Chinas best tourist city. Over the last decade, the progress of the MICE industry has been made in Chengdu. Chengdu has held a number of national and internatio