我国企业国际化经营战略和管理的研究.pdf

The Research ofthe Internationalized Management Strategy of Enterprise and Management of Our Country Abstract Thjs text proceeds with internafionalized theory of transnational enterprise．has analyzed the internationalized current situation of enterprise of our country． summarized the intemationalized aracteristic of enterprise of our country from the export-oriented internationalization and internally-oriented country inaction two—waylay,Including the basic characteristics of basic characteristic．investments abroad exposed to the outside．And has put forward the question existing in enterprise internationalization of our country on the basis of this．Atier being directed against the accession to the WT0 of our cotmtry、the environmental impact on enterprise of our country and challenge of international economy,The author thinks that the enterprise intemationalization is the inevitable choice of the large—scale enterprise after the accession to the W7FO of onr country：First．it is becoming fiercer to compete at home； The enterprise internationalization，help to top various kinds of trade barriers after seconding，join WTO，Protect the foreign export market；Moreover,area integrate flame organization of economic relations make and internationalize and develop WTO． This thesis pays attention to it to the research of practicing case on the basis of theoretical research．Use for reference foreign trans—corporation internationalized experiences is at Hafter,Glanz．etc．domestic large—scale enterprises succeed the distances of the intemationalization go on the analysis of the detailed one．Summarize out the intemationalized successful mode of enterprise of our country：Achieve the strate。gic mode of the card，stiek the strategic mode of the card，achieving brand+to stick the strategic mode of the card．Combine with practice on the fotaldation analyzed and research in the theory,manage the suggestion with management after putting forward the enterprise internationalizafion of our courttry：