中国网络通信公司客户关系管理策略.pdf

p国网络通信公司的客户关系管埋策略 Tactics of Customer’s Relation of China Network Abstract ·Thi s article i s i L uses management knowl edge to attempL，exF)ound th。fac L fFnm seveFal respect China netwo r k customer relatiorl，communication()f1 ConlDanv manage the tactics．Thi s lext summar J ZOS the aCtlie]conditione()r customer’q rclat 0i3 management el’the ndustry and reseat ch resuItS ot’the theory at present at ri rst，makes regular tel ephone and hroadhand．definitio『1 o『1 lnoving CUStomer s Felation management，and di SCUSS reguI}ir telephone and hi oadhand moves the framework of customer’s relation mamigement，value chai n of’real i zing th。1 echnology，using va}ue，communlcation i ndustrv in det。1i I．Based on 1 h)s，study managemen{of China network communication Company(CNCC) COlll[／eI LI ve strategy，valtie chai rl，enterpri so，cummunication el i ndusl ry make a reservatlon，customer’s Fe Jat inn manage such probI e[i]s as the imf)1 em∈，r11 ng method，etc．． This article uses va]ue chain theory，tempetitj ve strategy，CUStomer’s relat】on t()manage，serve such management as marketing，etc．to gain knowledge、 aliaI yses the managemenl envi ronment，managemenl ability．conditioi3 a rid p r oducts management tacl cs of CNCC，combino many kinds of analysi s mearls and thenry， expound the fact that maretges the tactics in communication scrvi cp CUBtomer’s re]atjOD Or CNCC． This article combines l he reality of CNCC，has carried on the teal px￡lmDle anHJ ysi s of CNCC customer’s telal ion management．Including CNCC communi cation preduct anal ysi s，CNCC serves the ehanneI a rial ysis of marketing，Sllch r espects as some appIicatf nn f)r implementing CRM e11 l 41 i nformation metwork analvsi K acl；t J ysi s()f。customer of CNCC，etc．insi de CNCC enterpri ses．Combi np gh。radon《 some coastal ci Li es CNCC some reality of’Branch make and use gi vi ng}ifl ex}tmple．Thi s text proceeds with cnmpe{j ti ve environment that Chitie Net com Coro faces，use such means[is SWOT ana】ysis，etc．propose managing the tag L i