constructandmeasure(问卷测量与建构效度)题材.ppt

July 1999 Katherine R. Xin, Katherine R. Xin Survey Instrument Empirical Research Model Construct Validation Involves procedures researchers use to develop measures and to make inferences about a measure’s construct validity It is a continual process No one method alone will give confidence in the construct validity of your measure Construct Validation Steps Example: Computer satisfaction Construct Definition Personal computer satisfaction is an emotional response resulting from an evaluation of the speed, durability, and initial price, but not the appearance of a personal computer. This e