Stylistic Characteristics of Hotel Advertisements of Foreign Countries and Their Translation Methods.docVIP

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Stylistic Characteristics of Hotel Advertisements of Foreign Countries and Their Translation Methods.doc

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Stylistic Characteristics of Hotel Advertisements of Foreign Countries and Their Translation Methods 　　【Abstract】With the boom of international tourism and of people’s demand of foreign hotels，the public in China needs to know them，so the advertisements of these hotels are the main source for them.However，there are few translations about this genre and so are the researchers.And translation should be done after knowing the stylistic features of the kind of advertisement，simply because the function of advertisements is to sell goods to consumers.As one type of functional text，advertisements of foreign countries should be translated under the theory of Scopos theory.So in translation of this type of text，translators are supposed to notice the need of the consumers and their expectations.That means translators，in translation，should discover the useful information and take advantage of the target language.Considering this is a typical cross-cultural activity，translator should also adjust the culture in original text to the one of target language. 　　【Keywords】advertisements passage of foreign hotels English-Chinese translation Scopos theory 　　【中图分类号】H315.9 【文献标识码】A 【文章编号】2095-3089（2015）19-0001-02 　　1 Introduction 　　With the boom of international tourism and of people’s demand of foreign hotels，the public of China needs to know them，so advertisements of these hotels are the main source for them.As one important type of advertisements，hotels advertisements passages share some common characteristics.However，when Chinese hotels want to advocate their service to overseas consumers，they would not realize the task if they don’t know the certain rules of this kind of text. 　　Until recently，advertisements，as the scopos theory rises，has been focused on.Experts，however，pays much attention to the slogans instead of the passages，not alone to the ones of hotels.Therefore，in order to make the cross-cultural activity more smooth，it is imperative to identify the linguistic feat