外贸英语函电教学课件作者林继玲莫馥宁主编Chapter1LanguageStyleandLayoutofaBusinessLetter课件.pptVIP

Chapter1 Language Style and Layout of a Business Letter Learning Objectives Language Style Layout of a Business Letter Format of a Business Letter Addressing Envelopes General Introduction Business writing is widely used in business activities, such as establishing business relations, enquiring and offering, ordering, complaining and claiming, etc. Every business message is designed to achieve a specific business objective. It is an essential ability for a businessman to write effectively. 7Cs principles (1) Clearness (表达清晰) (2) Conciseness (用词简洁) (3) Correctness (语言正确) (4) Courtesy (礼貌谦恭) (5) Consideration (考虑周到) (6) Concreteness (信息具体) (7) Completeness (信息完整) To achieve this, the writer should pay attention to sentence structure. Plain, simple words and short sentences are required. Besides, try to avoid ambiguous sentences and needless jargon. At last, clear logic is very important in presenting an idea. Incorrect grammar, improper punctuation, and wrong spelling are not allowed; Besides, the letter should be written in an appropriate style and format; They should not understate nor overstate. The principle of courtesy requires one to be thoughtful, sincere and tactful. Punctuality is also stressed as an important aspect of courtesy in business correspondence. A prompt letter is always more valued than a delayed one. It emphasizes You-attitude rather than We-attitude. When writing a letter, we bear the reader’s requests, needs, desires, as well as his feelings in mind. Find the best way to express your ideas and present the message. Concreteness means making the message specific, definite and vivid. A point that is ambiguous in a letter will cause trouble to both sides, and further exchange of letters for explanation will become inevitable. If any necessary piece of information is lacking, the reader will have to ask you for clarification,