南通广播电视大学本科毕业论文终稿..doc

东北财经大学本科毕业论文 南通麒麟重工企业发展战略建议 作 者： 阚林林 院 系：南通广播电视大学 专 业： 工商管理本科 年 级： 08秋 学 号： 081050516 指导老师： 高晓云 答辩日期： 成 绩： 摘 要 造船行业既是资金、技术密集型产业，又是劳动密集型产业，具有产业关联度大、创造就业机会多等特点，造船行业的持续健康发展对拉动国民经济增长和稳定社会就业具有十分重要的作用。 关键词：麒麟 发展 战略 Abstract Shipbuilding steel industry is both capital and technology intensive industries, but also a labor-intensive industries, with industry related degree, to create employment opportunities and other characteristics, shipbuilding steel industrys sustained and healthy development of stimulating national economic growth and employment with social stability a very important role. Kirin Heavy Heavy Industry in China for small and medium enterprises in the ordinary one, is currently facing falling market share, declining efficiency, mechanisms and institutions suited perfectly competitive market structure issues, the industry leader by the challenges. Through its various departments in which heavy industry and environmental analysis, and analyzes the business opportunities and challenges faced, the advantages and disadvantages, pointed out that the development of enterprises should implement the total amount of steel structure and the lifting of capital and operation strategy. Key words: unicorn development strategy 目 录 一、企业的基本情况·····················································4 1.企业的发展历程·······················································4 2.企业的主要业务和产品·················································4 3.公司面临的问题·······················································4 二、企业战略环境分析···················································5 1.企业各部门的环境分析·················································5 2.企业面临的机遇和挑战·················································6 3.企业的优势和劣势·····················································6 4.经济周期与行业分析···················································7 5.针对我国造船业发展趋势的分析···················