global marketing,6e( keegan green)- glendale community college（全球营销,6 e(基冈绿色)-格兰岱尔市社区学院）.doc

Global Marketing, 6e (Keegan/Green) Chapter 16 Strategic Elements of Competitive Advantage 1) IKEA, the global furniture powerhouse, faces increasing competition from hypermarkets, do-it-yourself retailers such as Wal-Mart and supermarkets that are expanding into home furnishings. Answer: TRUE Diff: 2 Page Ref: 484 AACSB: Reflective Thinking 2) IKEA stores exteriors are painted bright blue and yellow: Denmarks national colors. Answer: FALSE Diff: 2 Page Ref: 484 3) The essence of marketing strategy is successfully relating the strengths of an organization to its environment. Answer: TRUE Diff: 2 Page Ref: 485 AACSB: Reflective Thinking 4) Competition in an industry tends to drive rates of return on invested capital up towards the level of perfect competition. Answer: FALSE Diff: 2 Page Ref: 485 AACSB: Reflective Thinking 5) Switching costs are one of the barriers to entry in Porters five forces model. Answer: TRUE Diff: 2 Page Ref: 486 AACSB: Reflective Thinking 6) Unique product attributes represent a barrier to industry entry known as differentiation. Answer: FALSE Diff: 2 Page Ref: 486 AACSB: Reflective Thinking 7) In many industries, the digital revolution has altered the nature of competition by increasing the cost for potential new entrants to an industry. Answer: TRUE Diff: 3 Page Ref: 487 AACSB: Reflective Thinking 8) Analyzed in terms of Porters five forces model, online music file sharing services represent a threat to the music industry in the form of a substitute product. Answer: TRUE Diff: 2 Page Ref: 487 AACSB: Reflective Thinking 9) Analyzed in terms of Porters five forces model, Wal-Marts ability to dictate terms to the music industry is one indication of the retail giants supplier power. Answer: FALSE Diff: 2 Page Ref: 487-488 AACSB: Reflective Thinking 10) Microsoft and Intel are two companies that illustrate the concept of bargaining power of suppliers in Porters five forces model of industry competition. Answe