苏州旅游保险运行效率分析及发展建议.docVIP

苏州旅游保险运行效率分析及发展建议 摘要：随着社会经济的快速发展，旅游保险正逐渐成为市场上的一个新亮点。旅游保险作为我国目前朝阳旅游产业中的重要一环，主要产品呈现多样化，产品的保障范围及其重要作用日益彰显。但旅游保险立足于苏州区域的同时，目前一些制约苏州旅游保险健康发展的因素仍然存在，因此必须采取针对性的举措以确保苏州旅游保险的健康运行。本文第一部分是通过对旅游保险进行大概了解，包括它的种类、适用人群、保障范围、保费等进行概述，并结合旅游保险立足于苏州当地进行发展探究；第二部分讲述旅游保险的相关注意点，从旅客方面、购买手段及条款规定上进行叙述；第三部分则是联系苏州总体实际发展进行旅游保险运行效率概况分析；第四部分是通过分析影响苏州旅游保险运行效率的问题，从而得出促使苏州旅游保险发展的相关举措。 关键词：旅游保险 运行效率 策略探究 Abstract:With the sharply developed social economy, Travel insurance is becoming tourism and insurance industry a new economic growth point. Travel insurance as the sunrise in the tourism industry in our country at present is important one annulus, Main product coverage and its important role increasingly diversified products. But at the same time travel insurance based on suzhou region, At present, some of which restricts the healthy development of suzhou travel insurance factors still exist, Must take corresponding measures to ensure the healthy operation of the suzhou travel insurance. The first part of this article is to know about travel insurance, Including its applicable people safeguard limits the kinds of premium, etc are summarized, Combined with travel insurance based on the development of investigation on local in Suzhou; The second part about travel insurance related notice, From the aspects of travelers buy narrative means and provision; The third part is the general development actual contact suzhou travel insurance efficiency situation analysis; The fourth part is through the analysis of the problems of influence the operational efficiency of suzhou travel insurance, It is concluded that prompt measures about the development of the travel insurance in Suzhou. Keywords: Travel insurance efficiency strategy 前 言 旅游保险作为旅游产业中不可或缺的一部分，也是推动我国经济发展中的一环。旅游业的发展少不了需要旅游保险产品来保驾护航，旅游保险产品多样化，产品保障范围及其重要作用也日益彰显。享有“丝绸古都，园林城市” 的美誉的苏州，加上其数不胜数的旅游景点（区），自然可以作为旅游保险发展的一个重要场地，繁荣保险市场的同时更加让游客们健康、财产等等得到保障。但长久以来旅游保险市场体系的不完善，随之而来的旅游保险在苏州地区发展中的问题也不断涌现，例如旅保的品种缺乏、旅客们保险意识淡薄、营销创新力不够以及旅游保险法律法规的缺失等