管理沟通-理念与技巧.pptVIP

Dr. WEI JIANG ZHEJIANG UNIV. Principles --Dual communication --Interactive learning ’HOW’ rather than ‘WHY’ Methodologies --Lecture --Case + Presentation --Role Play + Impromptu Presentation Text book 魏江, 管理沟通——理念与技能, 科学出版社 References (1) M. E. Hattersley, L. McJannet, Managem’t Comm. Principles and Practice, China Machine Press，McGraw-Hill, 1998. (2)Mary Munter, Guide to Managerial Comm., 4th ed. Prentice Hall, Tsinghua Univ. Press，1999。 (3) K. O. Locker, Business and Administrative Comm., 5th ed. China Machine Press