Statistics for Marketing and Consumer Research unimi统计营销和消费者研究unimi.it.pptVIP

* * * Analysis of variance(ANOVA) LEZIONI IN LABORATORIO Corso di MARKETING L. Baldi Università degli Studi di Milano Estratto dal Cap. 7 di: “Statistics for Marketing and Consumer Research”, M. Mazzocchi, ed. SAGE, 2008. * Example Are there significant difference across the means of these groups? Or do the differences depend on the different levels of variability across the groups? * Tests on multiple hypotheses Consider the situation where the means for more than two groups are compared, e.g. mean alcohol expenditure for: (a) students; (b) unemployed; (c) employees One could run a set of