商务英语听说教程下unit2.pptxVIP

商务英语听说教程 下 主讲人： Contents Unit 1 Customer Service Unit 2 Promotion Unit 3 Trade Fair Unit 4 Trade Negotiation Unit 5 Quality,Quantity and Packaging Unit 6 Payment Unit 7 Transportation Unit 8 Insurance Unit 9 Disputes and Claim Unit 10 Trade Forms Pre-listening Listening Part A Part B Further Practice Activities Unit 2 Promotion Pre-listening Please consider the following questions and discuss them in groups. 1.What is marketing promotion? Is personal selling a way of product promotion? What about advertising? 2.Can you figure out some other possible ways of product promotion? Are they equally effective or some of them are more effective? Why? 3.Think about a certain product (cell phones, beverages, shoes, cosmetics, etc.). Suppose you work in the marketing department, how will you promote your product? Take the features of your product into consideration and try to figure out two or three possible methods of sales promotion. Share your ideas with your classmates. The pictures below may give you some hints. Listening  Part A - Task 1 Conversation C:What kind of car is best for me? S:For you, I would recommend this one here. C:The compact? Why do you think that one is better than the others? S:This automobile is just right for your needs because not only is it compact for ease in ,but also, it has many .I know that as a parent, you are concerned about safety in driving your kids to and from school. C:That’s true. What kind of safety features are we talking about? S:This model features anti-block breaks, on both driver and passenger sides, and impact .But that’s not all. This car isn’t only safe, but also very . C:You mean it has a cheaper price than similar models? S:Yes.The price is very ,but driving this car, you’ll