Ningxia Red market planning case.docVIP

 PAGE \* MERGEFORMAT 16 ‘Ningxia Red’ market planning case End of the year comes, Lanxi city, lively wine market started up. So in the end who can be in Lanxi City, the market share a cup of soup, who can in Lanxi City market to fully show their unique charm, and that depends on a variety of wine Gejia marketing programs is close to the consumers, whether consumption of the whole system of laws, if they have this two, then the end of this year’s transportation market operations next year, so would bring a good foundation and environment, will at least share of the harvest a small cup of red came in Ningxia , with a festive and health came to this city of Zhejiang in the shape, how to enter the Lanxi this market? This is the key to this program, the case designed to address the following issues: 1, marketing team infrastructure; 2, Lanxi city marketing network design; 3, Lanxi city, the marketing into the market; 4, Lanxi city, the market advertising strategy; 5 , Lanxi City, listing the work of implementation; a marketing team’s infrastructure The establishment of a tough, there are very important to combat effectiveness of the marketing team, which is to win the sales market basis. Yan Aerospace Industrial Development Corporation currently has a marketing team-based. On this basis, we will improve the salesman’s own business, establish a certain quality of the marketing team, we are ranked by sales team, will take the following steps: First, on X day at X right now recruit marketing personnel in basic training, marketing, training, main courses are: 1, marketing concepts and the development of Ningxia end wine market requirements; 2, terminal 3 basic steps to open up marketing network, the basic framework 4, the psychological concept of service marketing 5, Ningxia wine marketing, the main approach to basic skills training using an interactive, reversed the anti-reverse approach to training for practical training, the time a week, the market simulation for a