No anti-milk can not save the Bright Dairy.docVIP

 PAGE \* MERGEFORMAT 6 ‘No anti-milk’ can not save the Bright Dairy Recently, non-resistance in Bright Dairy milk seems fueled by the industry’s hot spots, Bright Dairy also started in the national media to non-launched a series of anti-milk transmission. This communication, including dairy professional media (want to guide the dairy industry, Bright Dairy follow-up), life of the media (Bright hopes to guide consumers to the trend), an industry summit (Bright wanted the industry standard-setting power) and so on. However, we have to say, no anti-milk, it is difficult to save into the development of difficulties in Bright Dairy, dairy industry, rivers and lakes because it has undergone profound changes. First of all, no anti-milk concept has been severely overdrawn. The field of fast moving consumer goods in China is indeed a concept of frequent trades. Is also the last century, 90 years, the Chinese color TV enterprises simply not a true sense of the digital TV time, Haier color TV introduced the so-called digital television; electrical energy industry, simply do not sign, the Chinese appliance industry began to boom the so-called energy efficiency standards in Europe. Similarly, in China’s burgeoning dairy state, the Chinese dairy companies started to boom no anti-milk, this concept of the overdraft, resulting in today’s Chinese dairy companies and then turned around to look at non-anti-milk, the non-anti-milk, The concept has been typical of chicken ribs. Therefore, unless the industry giants - Yili, Mengniu, Sanlu and other quick follow-up, otherwise, no anti-milk, it is difficult to become the mainstream of today’s market. However, we must see that it has completed a strategic restructuring of the Erie and other enterprises that would not easily follow-up driven. And, in today’s Bright Dairy has great appeal in the market than the past, if the exclusive Bright Dairy to re-do without the functions of anti-milk demand, the market opportunity cost would be v