Paradoxical Ad Towers.docVIP

 PAGE \* MERGEFORMAT 8 ‘Paradoxical’ Ad Towers Make good use of soldiers who Numerous non-Mou Paradoxical thinking Towers one after another advertising campaign is actually creative competition, how can we Gaoshourulin commercials stand out? How do I start from the negative side? ‘Paradoxical’ strategy is compared with the majority of the creative methods of advertising ‘condolences’ to obtain a Zoran superior business results strategy. In the advertisement the use of ‘paradoxical’ thinking, you can be creative from four aspects. A creative strategy Creative advertising as a whole, the core of the more focused on corporate image, product image and to carry out the demands. Most of the advertising creative, it is a positive staff directly from the goods ‘virtual’, whether you, ‘real’ is worth mentioning that in a moment and innovation of the atmosphere, the products ‘care’ up. The advertising creative ‘paradoxical’ strategy, it is against the channel, use it, unexpected, unconventional, but especially so compelling. For example, Japan has the watch slogan: ‘this table is not yet perfect, one-year and 24 seconds of error. ‘This is the way out banished the dark praise the results better than the positive contrast. Advertising creativity in the ‘paradoxical’ thinking, rational application, will the effect of advertising to achieve a maverick in the promotional role to play to its call. Means an appeal: Los Angeles City BBDO Western company, Commonwealth Bank of Glen Dell’s advertising creativity, the boldly adopted the ‘paradoxical’ thinking. Their ad entitled: ‘Do not let me Gongqian attitude, quality service and for your sincerity that you deceived. We are still a bank. ‘Not much, but quite powerful effects. Yiwen win, to make consumers a little reflection will; are so anti-that the need of consumers have consonance. Such demands way, can be described as risk of further insurance, improper use, but self-defeating. However, its success lies also in: sur