Precision The Road.doc

 PAGE \* MERGEFORMAT 10 ‘Precision’ The Road Most people know little about the industry of the time, then see a basic figures: in 1988, the global watch industry turnover of about up to 200 billion dollars. And one of the largest watch manufacturers went so far as an exclusive 15% of the share! This is the ‘world leader in watch technology,’ - ‘Seiko’ Seiko)! Today, the Seiko company in the world to sell 400,000 watches per day and 100,000 only the clock, an annual turnover of 3 billion U.S. dollars. Here, we have introduced and analyzed from three perspectives ‘Seiko’ corporate brand marketing communication strategy. Motivation passage of time that buying the table The early 60s of this century, in a large Swiss watch manufacturer’s products show, one of London’s senior director of international advertising agencies published a seat comments, he does not want to abandon the endless details of the discussion, draw a conclusion as soon as possible . He said: ‘After all, the reason to buy the table a man is to know the time, is not it?’ In a while a long time with a certain ominous atmosphere of silence, the company’s CEO speak: ‘is not entirely for large most people, watch is a great ornament, a bracelet, a beautiful performance of materials - it timekeeping function of Dao Shi secondary. ‘ If this discussion occurred in the early 70s, that is precisely the timer in the first piece - ‘Precision’ and the introduction of market quartz watches (1969), shortly after the director may not feel very embarrassed. But in the 60’s, watches, decorative effects are indeed higher than the accuracy of their travel time of greater importance. Moreover, once the upsurge of publicity quartz timer, once gone, they once again became a fashion style watch-making industry focus. In 1989, when the company called Hai Teli, president of Seiko description to: Should be said that the essence of the watch features an accurate timing. However, social development, material wealth, m