2005 Chinese liquor potential significance of the rational.docVIP

 PAGE \* MERGEFORMAT 41 2005 ‘Chinese liquor potential significance of the rational ■ 2005 ‘liquor industry, the’ rational action ‘ The just-concluded 72nd session of the spring rum, the outgoing a stunning signal that the liquor ads over the past generous companies gone? Rum has been advertising in the big dance, the people went so far as South Road, the railway station square in front, Tianfu advertising, California Garden Hotel and Chengdu International Convention and Exhibition Center and other places, other than a small number of wineries in outdoor advertising, we did not find out more the past, a large amount of money advertising the bombing of airplanes in flight advertising this year is particularly quiet, outside the craft slice long and almost invisible in previous years have been busy ! This is not to say that today’s wineries are ‘rational’ it? Or explain liquor companies ‘money’ is less and less it? Whether out of wineries’ pocketbook ‘and’ tight ‘, or the wineries’ brain child’ of the ‘sober’, Liquor Industry 2005 ‘swinging back has become inevitable. Otherwise, ‘ad crazy person’ would not easily give up any one dependent ‘ad rally’ to attract ‘dealer followers’ of the’ opportunity ‘, or in order to’ make a market illusion ‘to promote’ dealer ‘in’ pursuit of ‘. The author believes that there is such a 72nd rum situation, not an accident. Through the spring of 2005, rum, it is easy to see the future of liquor an inevitable trend of market development, that is swinging back. At least said that in advertising, now the brewery has begun to rational thinking, on the one hand because ‘corporate pocketbook’ the ‘money’ far fewer (with liquor increasingly fierce market competition, marketing costs continue to rise, which can be profit margins have been declining), and partly because more and more fierce competition in the market’s sake, white wine competition in the market focus has gradually shifted from the dealer (or distributor) in the battle