A single easy to remember fun - to improve the efficiency of the terminal to visit the three laws of communication.docVIP
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A single easy to remember fun - to improve the efficiency of the terminal to visit the three laws of communication
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A single easy to remember fun - to improve the efficiency of the terminal to visit the three laws of communication
Terminal clerk called the road map in accordance with carefully visited, according to the eight-step method to work, or not efficient, particularly in the dissemination of product knowledge to communicate or not in place, which has been plagued companies and provincial manager of problems. The main reason for the two interference: an interference is too much information on the interference of a salesperson’s daily contact with dozens of factories terminal salesman, we are talking about their own products, sales staff can forget? The second is the shop to interference and not let salesman salesperson and manufacturers have more communication time, you can not put it more even more detailed, in this case, how to improve the efficiency of call has become a concern for all topic. Here are a few ways to improve the efficiency of communication between visits.
1, a single communication and communication between law-USP Law
Salesman daily to communicate with the staff when they visit the time, often only a short time of 3-5 minutes, so every time a single communication The more information the more unique, shop assistants, the easier to remember, or you speak a lot, but the clerk, but do not remember live. This is what I advocated the same communication terminal USP law. USP theory this is the advertising communication theory, by the Americans Rosser. Reeves (Rosser Reeves) made. The implication is that the unique selling proposition (Unique Selling Proposition), referred to as USP theory is a development of effective means of advertising, creative, in short USP is a single appeal.
USP rule applies equally in the terminal visit. Please always remember: The more you say, shopkeepers keep in mind the less, a single rule is in a period of time (one month or one quarter), only to say one thing, only saying that one of the advantages
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