Chinas industrial enterprises to acquire overseas strong brands need to pay attention to what.docVIP

 PAGE \* MERGEFORMAT 7 China’s industrial enterprises to acquire overseas strong brands need to pay attention to what In recent years, Chinese enterprises, especially industrial enterprises began large-scale acquisition of international brand development path of globalization, especially after the financial crisis, overseas M amp; A road is wider and wider. An unknown Chinese industrial enterprises suddenly M amp; A international brand for a century is nothing new. vulnerable a brand acquisitions abroad, a strong brand, brand integration, management and operation of the strong brand, you become a real problem faced by multinational enterprises. On this issue, Zhang Dongli should grasp well the following three key points: First, grasp the good M amp; A disclosure of information Of the weaker brand acquisitions overseas strong brand will always be the media “Tunxiang” rhetoric pushed to the front of the stage, so that the acquirer immediately in front of public opinion, if the improper operation of the exposure, to make acquisitions to further brand integration in disadvantage. Zhang Dongli, M amp; A information dissemination caliber should be associated with the future of the brand integration and management of the disclosure of information on the situation should be formed to facilitate the future development of the brand, such as when to open the channels through which public what content should take into account the overall pace for the future of brand management, brand integration and management of a key step. In general, M amp; A information disclosure to take into account the following two situations: A, if M amp; A side of the brand is relatively weak, the purchaser brand is very strong, and mergers and acquisitions do not want to M amp; A activity affect the brand value of mergers and acquisitions, it should weaken the acquiring party, reinforced by the strong brand of M amp; A side, so as not vulnerable The brand pulled down the value of a st