Chinas mobile phone retail chain operated by Ten Mistakes.docVIP

 PAGE \* MERGEFORMAT 7 China’s mobile phone retail chain operated by Ten Mistakes In today’s mobile phone retailers, chain operator, the size of mobile phones across the country for more than 1000 companies very few chain stores, why do not the Chinese mobile phone retailer? Why is China’s mobile phone retailers, unable to break 500, 5000, 10000 mobile phone shop operators in the size of it? Whether in clothing, food, books, fashion and other industries, retailers really not much to break through 1000, is China’s market is not big enough do? Is a chain business model in China’s immature do? There is a management problem? These are not yes, that this is far as to talk about in terms of mobile communications mobile phone retail chain retailer in the errors. According to the author survey, China is not a breakthrough in mobile phone retailer, operating 1,000 shops direct sales stores the size of the so-called ‘1000, 2000,3000 ‘figures, only advertising effectiveness, it was only in order to promote launches. According to statistics, China has 661 cities, if each city, able to open two mobile phone shops, of course, this is only an ideal average state, then that is 1322 mobile phone shop. But why can not I? This is what every mobile phone retailer’s bosses need to think about the problem? What business do right? Companies doing wrong? Misunderstanding 1: a unified philosophy Mistakes In the market, operational concepts to guide market behavior, the Chinese retail market has a significant regional, regional; cite a simple example, using the South business sense, to the North to do business, doomed beyond all doubt, such cases too, a number of Southern Company, the case of Mainland market failures abound, specifically the failure of Company Name is not mentioned. Here we must declare that I am not totally negate the idea of a unified management, but to give you the boss to have a clear understanding of, the enterprise’s management idea, it can only act to guid