Chinese liquor competition in camp the next decade trend of thought and competition.doc

 PAGE \* MERGEFORMAT 4 Chinese liquor competition in camp the next decade trend of thought and competition First, the contest of necessity: In 2010, China’s wine industry into the growth of the ‘turning point period.’ The next decade, China’s liquor industry adjustment and integration into the period of rapid growth of Chinese liquor will be slow. Market share battle, China’s wine competition in the next five years one of the main directions, mainly reflected in the line leading brands brand competition and the second, third and four between the competition, behind the market share battle, highlights the brand appeal and market share in the double temptation of Chinese liquor, is gradually moving from their small ‘area is king’ to ‘Zhanshanweiwang’, and even the national layout. high-end market, Maotai and Wuliangye to the Running front war, embodied in the Gold and Platinum wine wine, wine sauce impact Yongfu Maotai; Maotai Wuliangye study the impact of wine, country Shuijingfang secretly wrestling with 1573, Lang foreign war, waged, Yang integration Shuang’gou is Yanghe Group sustainable growth strategy for the inevitable squeeze initiatives; Hebei wine camp, Villa, City and 18 Fils board contest in full swing, the emblem of wine camp, Gujing wine and cellar hole in the lateral force, and wrestling in high-end and the second high-end market; welcome contribution to the wine vertical chain drive force, the gradual disintegration of the blast home wine market share, while the rapid rise of gold seeds, wine, wine of Anhui, King Wen Gong wine a serious impact on the market situation. Contest behind the industry reshuffle on the rise. Second, the contest’s camp and the protagonist is a white wine with the Strategy Group Strategy Group, the competition of Chinese competition in the regional section of the liquor, the camp of the characteristics of Chinese liquor in the next period of time, the race will show the three camps in the main feature reflected in th