City recreation industry branding.docVIP

 PAGE \* MERGEFORMAT 22 City recreation industry branding City Leisure brand industry is tourism, culture, sports, transportation, catering and other associated industry groups as the mainstay of tourism, entertainment, service, cultural industry system integrated into a leisure industry. The emergence of holiday economy is a national boost consumer spending, boosting domestic demand, implement a proactive fiscal policy to bring the results expected in recent years the emergence of a new economic phenomenon, it has become China’s economic development as a new growth point. How to maintain the good momentum of this city holiday economy, making it six consecutive years, sustained and healthy development continues, and the formation of a strong brand, should be seriously sum up and study. A city holiday leisure industry diversification trend Leisure industry is not confined to one or a few specific industries, but will all be able to adjust people’s lives and mental state of the industry from the traditional industries into the framework of the spin-off, that is, as the leading leisure products to people’s leisure consumption markets, a comprehensive industry. Its main position is to satisfy the modern travel, fitness, clothing, entertainment, seeking wisdom, leisure, room decorations and other recreational requirements. Because of its close to life, advocating international trends, comply with the general public customs, keeping pace with the times, and is closely dependent on advanced technology to help high-tech rapidly transformed into productive forces, they have been known as the dynamic ‘sunrise industry’. From the pursuit of food and clothing to seek enjoyment, consumers with economic development and higher living standards made by natural selection. After the people food and clothing, not only for the pursuit of enjoyment, more development needs and motivation. For recreation, as a sign of improved quality of life, unlike the homogenization of the bas