Classification and dissemination of consumer-level segment.doc

 PAGE \* MERGEFORMAT 5 Classification and dissemination of consumer-level segment The purpose of advertising to reach consumers, influence consumer decision-making. Advertising at different times should be aimed at different types of consumers, but for the analysis of this proposition, however, we should have a basic level of consumer division. Let us briefly understand consumer: a product to start running ads, the first impact is bound to the corresponding consumer demand, such as liquid laundry. The first ads will run in the first selection among the large number of consumers is inevitable there is an urgent need for a functional and ready to try the consumer, which is the primary consumer markets. For these consumers want only to tell, our products are doing what can be, is the quickest and most easily affect the part of it. While some consumers there is demand, but not urgent, or have alternative products, then these consumers desire for our products is not difficult to Mody urgent, for these consumers should be fully informed of the product’s features and benefits, let them know to use our The product is a better solution. This part of consumers to call free to consumers, they need to be more fully justified. A third of consumers, they are free to consumers. They demand for our products can be dispensable. Such as notebook computers clean suit. In itself for most consumers do not have a clear consumer demand. Of these consumers in addition to inform them of the product, functional point of interest, they also need long-term impact, first occupied part of the mind of consumers. One day when consumers generate demand for these features, and interested in, we have become the first choice. The fourth is a competing product to consumers, competing products they have a high loyalty. The impact of these people are not the power overnight, let alone rely solely on reputation and interests of the points, very difficult to effectively move them. To seize them,