Concerned about the town late at night consumption.docVIP

 PAGE \* MERGEFORMAT 7 Concerned about the town late at night consumption In the bustling Shenzhen Huaqiang North, Sun 10:00, flow began to rise more slowly, and in after 22:30, when the shopping malls began broadcasting to remind all the time for closing the streets busy, coming and going, without the slightest trace of enthusiasm for a recession. Such a situation, a lot of big cities across the country are very similar. More modern consciousness of consumers has become a city of the mainstream, their living habits began to influence and change the traditional ideas about consumption. Economists believe that the mainstream of urban consumption 20-40 years old, they have a certain knowledge base and stable economic income, with the previous generation of city dwellers have very different living habits and consumer psychology, in which sleep and wake up time delay is a significant change. The impact of this change on retail, while not very obvious, but has begun showing a trend, this trend is the middle of the night consumption gradually increase the proportion of urban consumption. This phenomenon abroad as early as the early 90s had been highlighted, such as Japan emerged in the early 90s downturn in overall consumer behavior, in this trend, like the nightlife consumers are increasing. In 1992, a gentlemen’s clothing store operation will tailor a crisis, in times of crisis, the manager decided to implement the 24 hours a day. This decision makes it an exclusive tailor for men’s apparel market late-night business, the store 1 / 3 of the performance in the 22 o’clock until dawn to complete the transaction. In recent years Taiwan’s consumer market is also evident with this trend, in 2006, the New York Times to Taipei selected locations in Asia, one of the most active nightlife. Some information indicates that over the past two years, Taiwan ‘night owls’ consumption on the rise, with young people, mostly on weekends and holidays also showing double the consum