Concerned about the new consumer environment- revealing the crisis in long tail.docVIP

 PAGE \* MERGEFORMAT 17 Concerned about the new consumer environment: revealing the crisis in long tail Preface: When we hail the Internet era has created an unprecedented, an unprecedented time of huge global market, do not forget, we aim to consumers the same because the Internet has long been immersed in a full swing the Sea’s rich supply market (consumers only through the google or Baidu, look at your business and put the competition in business will fall into full-out to the overturned). Therefore, the Internet age has taught us, not just a big cake of unprecedented optimism, it is a serious unprecedented ‘cut and thrust of the opportunity to snatch’ the battlefield. Faced with such challenges in the new economy, no war, corporate be lost; war, corporate marketers how to respond? In particular, the vast number of small and medium enterprises, how to by virtue of their limited human and financial resources to face the market challenges such a subversive, when is the business managers of great urgency and concern. This article is to explore how SMEs in the Internet era and rational look at the Internet, how to deploy limited resources to achieve victory in the battlefield of different Internet Marketing (also suitable for large enterprises such business unit), also stressed that too many resources go to non - grasp the Internet ‘IP’ (ie flows that reached the number of corporate web site) and SMEs, the ultimate purpose of all Internet behavior and success criteria should not be traffic, but the accumulation of sales and the amount of loyal users. Purpose of starting such a fight, and our business managers must be ignored several of the following features etched in the minds of the Internet: 1, the network created a fertile economic times, maybe you are concerned about his opportunities to you, so a few years ago has been busy with construction companies website, to purchase all types of promotional opportunities. But in fact, you only pay full attention