Concerned _ pharmaceutical companies pharmaceutical marketing DTC mode.docVIP

 PAGE \* MERGEFORMAT 14 Concerned _ pharmaceutical companies pharmaceutical marketing DTC mode REVIEW Papers :: pharmaceutical companies need to develop a detailed plan branding. DTC pharmaceutical marketing model and its characteristics. DTC mode pharmaceutical marketing challenges. Paper Keywords: pharmaceutical companies, marketing, DTC mode A pharmaceutical marketing patterns and characteristics of the so-called DTC DTC (Direct-to-Consumer) marketing model, referring to the direct-to-consumer marketing model, with the traditional hierarchical pyramid agency is different, this marketing mode directly to the end consumer as the goal. Earlier this marketing model in the United States appear, and then become a global sales model. In some developed countries, some large pharmaceutical companies have varying degrees of adoption of this new marketing model. DTC marketing model makes marketing activities into a new stage in the proxy flattening trend, although this marketing model in handicraft workshop stage may be the only sales model and universal. But in the rapid development of information today, return this marketing model is not a simple ‘back in time’ process, but a negation of negation forward and rise. So, the pharmaceutical market DTC marketing model has what characteristic? First, the end consumer is suffering from a disease mainly healthy people and desire. Of course, as a marketing object, it may not be the patients themselves, but the patient’s friends and relatives, and even medical service personnel. Secondly, as a new marketing model, DTC marketing is the main drug manufacturers rather than pharmaceutical sales business. Once transferred to the general medicine pharmaceutical product distribution channels pharmaceutical companies, it is no longer a DTC marketing. Again, DTC marketing as a result of contact between producers and consumers is omitted in many intermediate links leaving more direct communication and feedba