Core Marketing- New Rules notebook brand competition.docVIP

 PAGE \* MERGEFORMAT 11 Core Marketing: New Rules notebook brand competition ‘Core 2 Duo launch, is the computer industry under a new era. ‘When Intel’s Asia-Pacific co-president and general manager of China Yang Xu, high-lift Lenovo, Hewlett-Packard, TCL and 11 international and local representatives of the hands of computer manufacturers, a new Core 2 Duo era begins in earnest. Intel brilliant 13 years ‘Pentium’ era behind us, and the other is full of opportunities and challenges of the Core 2 Duo era is slowly coming. This technology for notebook computers to upgrade the industry to rapidly, every major technological changes in the times come, inevitably accompanied by a new round of brutal competition, the arrival of contention: the market leader in trying to keep our market position, while the backward while those arrested changes in domestic market, the opportunity to launch opponents onslaught. In the new marketing environment, competition law has changed accordingly. Notebook makers how to seize the new consumer trends, competition law with a new marketing breakthrough? Core speed: to seize the cognitive psychology of consumers released this year, Intel dual-core Centrino platform, NAPA has been in just six months time on the launch of a new Core 2 Duo, the rapid technological upgrading has already greatly exceeded the definition of Moore’s Law, more than many of the downstream computer makers expected - many laptop manufacturers, especially Dell, Lenovo, Hewlett-Packard and other giants, inventory, a large number of Pentium D and NAPA’s products, the introduction of Core 2 Duo upset the rhythm of their marketing. In the Core 2 Duo overwhelming offensive came, how effective clean-up second-hand inventory levels to reduce the pressure on Dell, who is a challenge than an opportunity. On the other hand, Core 2 Duo era, for TCL, Haier and China in cutting-edge brands such as domestic, it was a great opportunity: since the stock pressure is small, can q