Dealers own brand marketing road.docVIP

 PAGE \* MERGEFORMAT 8 Dealers own brand marketing road Cargo area into the store in Fuzhou, the eye is ‘Hsu Fu Chi’, ‘Somerset’, ‘Lang’ three bulk containers, many people can not help asking, ‘Chang Sheng,’ which manufacturers? Fact, ‘Chang Sheng’ Fuzhou Chang Sheng food company’s own retail brands, sells products include candies, jellies, preserves, cakes, dozens of manufacturers of products, from various manufacturers are featured distinctive than the best-selling product, according to different the price of ‘Chang Sheng’ brand uniform sales, its unified image of the logo (CI bulk containers has covered Wal-Mart, Century Lianhua, Yonghui, Xinhua all other local and suburban stores, with hundred of counters. ‘Chang Sheng,’ the operating characteristics and advantages are the following: First, to provide consumers with the most species-rich variety of options, the second is the first time the rapid reaction stylish new OTC products, three are ready to adjust the product structure and product depending on the season items best meet consumer demand, four is the active control of pricing to create higher margin space, five hundred of the counter is upstream manufacturers to excess weight gain support. ‘Chang Sheng,’ the success is mainly based on the freedom to build a brand, which is also common in the liquor industry, such as Wuliangye JLF, icing on the cake and so on. Liquor industry golden years, creating a large number of dealers rise, breaking the balance between the number of potential liquor manufacturers and distributors because of its own brand can bring more profit to the dealer to win customer loyalty, and thus subject More and more dealers close friends. And the food industry to create brand similar freedom, freedom of dealers to build brand affinity gaze following main purposes: 1, the success achieved from a single dealer operators to brand identity change, making the brand dealer prices may be raised, 2, in the integration of models a