Decryption mind - mind and the mysteries of the market and the brand (d) dialogue with the masters Trout.docVIP

 PAGE \* MERGEFORMAT 7 Decryption mind - mind and the mysteries of the market and the brand (d) dialogue with the masters Trout Mental and the amount of information of brand and brand information strength To get your target groups perceive you, the first thing you want to have an understanding of your target group is called: Know thyself, know yourself. Brand building as a flower or a tree cultivation to harvest fruit should first planted a seed, a flower or a tree seed to be buried in the soil, brand seed is a long-buried in the concept on the human heart. Why brand seed is a long-buried in the human heart? Because people face in life is a big world, in the face of this order and regularity of the wider world of people’s mental activity, known, familiar, traditional newborn and unknown, strange compared to people more concern and the concern is known, the familiar, traditional, human perception, thinking and attention is focused on the known, familiar and Traditional above. So, to say that the brand seeds do not need outsiders sowing the seeds are often made up of individuals with cultural and social interaction themselves buried in their own hearts on the concept of the seeds is the role of the people in the cultural and social own to establish a constant, drawings and symbols constitute the mind and the concept of derived therefrom. So, to say that the brand Seed planting is often done by the people themselves, rather than imposed by the outside forces. Otherwise, the seeds of the brand if it is buried themselves in their own heart, begin to talk about positioning, positioning will lose the basis on this view, many of the successes and failures of brand marketing case has proven, and will continue to prove it. Brand seed by the people themselves in the cultural and social role to establish the mental and concept derived from a given, and symbols, advertising and brand do it? Natural ad and brand is to play a beneficial brand seed germination, gro