Department store holiday Gold Rush Gong Lue.docVIP

 PAGE \* MERGEFORMAT 14 Department store holiday ‘Gold Rush’ Gong Lue From December 11, 2004, the Chinese retail industry fully open to foreign investment, competition, fully upgraded! Retail sales have also plunged into infighting among the retail type situation! Department store sales have been caught in ‘price war’ errors, and profit margins, falling sharply, for a time, department stores, the industry seems to have entered life and death, the survival of the Autumn! The 51, 11, Chinese New Year holidays have become so large merchants compete for big time, how to Amoy to the payment of these holidays has become placed in front of the whole industry a major issue? This does not, in the retail sector just after the opening of the first ‘Golden Week’, A department store on the staging of a consumer, shopping malls, suppliers win-win marketing drama, so that we can see that except ‘price war’ outside the Another marketing dimension! Preparations You friends with the industry ‘price war’ has always been love-hate, love is the price of a cut, it will bring great sales and a lot of popularity; hate is that this is understood by the entire industry, are In striving to keep the prices down, giving consumers a minimum, the most attractive price, but more and more when prices are low, the profit also less and less to the end, they walked into the ‘no discount, would not sell them goods; is not cheap, consumers will not come to ‘the cycle! Is also a sentence should be ‘no price competition is to die fighting a price war is seeking death’! A department’s leadership has long been tired of this situation, therefore, from the beginning in March, we strive to plan a period of 51 not to fight price-based marketing campaign! Although not in the main fight a price war, but because of the price sensitivity of consumers, A department store decided to make some articles in the price! First, the formulation that is no loss of a margin, allowing consumers greater efforts to