Drugstore brand development strategy of self.docVIP

 PAGE \* MERGEFORMAT 7 Drugstore brand development strategy of self The retail industry in the face of increasingly fierce cut-throat price war, the use of self-brand or store brand’s business strategy is an indisputable fact. Store brand or private-label products for all the larger in terms of drug store retailing is a widespread phenomenon. These stores are more popular among the several kinds of goods, have their own brands, these products are usually placed in the vicinity at the main brand (and even packaging styles and colors are quite similar with the main commodities). Undoubtedly, the store brands in their stores only have to provide the brand-name products, and therefore there is no competitor can provide or promote these products. It also makes it more difficult for consumers to comparison shopping and store naturally due to the brand value creation, the core competitiveness. The reason why consumers buy well-known brands of the reasons is that they believe the well-known brands can provide a reliable commodity value and reputation. Store had been able to ‘shop’ reputation as a commodity the value of the guarantee, it allows customers to accept self-branded goods. However, to operate its own brand products will not be easy, the following we will work together to explore the development of own-brand strategy and related issues. First, the conditions of its own brand development While the own-brand retailers can bring many benefits, but not all retailers can operate, but must meet the following conditions: 1. A sufficient scale Own-brand strategy are generally more does not apply to small shops. Is more suitable to have a number of large-scale shops or chain stores, in order to create economies of scale. Such as business area, business projects and sales volume, we must reach a certain scale. 2. Abundant strength Retailers to implement its own brand strategy is a very complex project, not only be responsible for brand development, design and ma