Football stomach and comparative advertising.docVIP

 PAGE \* MERGEFORMAT 7 Football stomach and comparative advertising A stomach pills comparative advertising With the World Cup wind, the frequent business style all their own, find ways and football have anything to do to earn the eye. During the World Cup, one in Heilongjiang TV broadcast of ‘World a Denver Weierkang’ comparative advertising, attracted the attention of the author. The main plot is as follows: 1, a age, the image of men like Zhang Fengyi beating iron stomach: stomach pain, stomach acid, bloating, iron stomach also can not stand; Second, the Emperor Rossi fans there, dressed in jeans, wearing Dayan Mao, ‘authority’ to point out: It’s, ‘the concept was too vague’, and pointed out that the ‘acid, swelling, pain, the root cause gastritis’; Third, following that, Rossi recommended for professional treatment gastritis ‘world a Denver Weierkang’ At the end, tell you that ‘six boxes a course of treatment’. Although not first-name basis, any discerning person they see at a glance, the ad is clearly directed at Start Time to go. Iron Stomach picture, actor image, confessional language, are widely applied to the launch of the Start Time ‘Zhang Fengyi’ page advertisement in the final through Rossi, the theories of consumer awareness of the stomach established for intensive, corrected errors, expand compared to competitors ‘re-positioning’ - you can at best alleviate the symptoms, I am able to treat symptoms of the root causes of gastritis. Resulting in cognitive, to the formation of competing brands compete for consumers. Comparison of popular ads From the World a Denver Weierkang analysis of marketing ideas, I believe that the stomach in the highly competitive OTC market, it is feasible to use comparative advertising solution. In fact, in a highly competitive market, the more popular ads can be described as a sharp weapon. Weak products, new market products, dependence or challenge by leading brands, suggesting that their products were good as o