How to make the sales funnel is a big selling tool for the management of.docVIP

 PAGE \* MERGEFORMAT 5 How to make the ‘sales funnel’ is a big selling tool for the management of The so-called ‘sales funnel’ is an image of the concept of direct sales personnel, system integrators and value-added service providers commonly adopted in the distribution of a sales tool. The top of the funnel there is a demand for potential users to purchase, the upper part of the funnel is to the enterprise product included in the candidate list of potential users, the central part of the funnel is to the enterprise product included in the preferred list of potential users (two brands selected one) , the lower funnel has identified essentially purchase the company’s products, but some have not yet implemented procedures for potential users. The bottom of the funnel is what we expect the user transactions. In order to effectively manage their own sales staff or system integrators, value-added service providers, it is necessary that all potential users will be classified in accordance with the above definition, in the upper part of the funnel potential users of their success rate was 25%, in the central part of potential users of the funnel Its success rate was 50% lower in the funnel of potential users of their success rate was 75%. The advantages are: * Effectively manage and supervise the sales staff through regular inspections sales manager sales funnel, the ability to detect the problem. For example, in a sales funnel, there is a potential to use Households in a very long period of time has always been stuck at a certain location, sales manager at this time would be questioned and asked why, if always in the upper part of the funnel may be potential users have not yet determined to buy, at the swing the state, it may be a long time not linked to sales staff, the situation is not allowed to grasp; if always in the middle of the funnel may be potential users face the dilemma of choice, undecided, may also be potential users have been rivals snatched, but do