How to make the brand took off in the end.docVIP

 PAGE \* MERGEFORMAT 12 How to make the brand took off in the end Since 2005, many of the marketing operation of Wenzhou shoe left to us by the familiar words, such as the zero crossing, the first brand engineering, Chinese red projects, beautification projects, carved jade works, thousands of shops achievement project, the New Culture Movement, etc., These slogans are from a strategic height of how to create a shoe terminals in order to establish different levels of market competition. In the shoe industry, regardless of company size, have one thing in common, namely, that the terminal is so important - has a market is more important than those with plants, controlling the retail end have a real sense of the market! Because China’s consumption of various regions have different characteristics, generally it is difficult to general-purpose shoe marketing policies to change the current homogenization of competition in the marketing practice, many people always complain about bad products to sell, advertising intensity is not strong, the company the sales policy is not ideal, stock losses increasing, each year, marketing costs are soaring, and so, in fact, often the terminal behind the question as to the nature of these exists in the form, if the end-biting to seize and hold, often to solve the above-mentioned root of the problem. I believe that: the terminal is the most suitable shoe form of a localized operation, but also the release of the brand personality of energy sites. Thus, the terminal how to develop the shoe is still in 2006 an important topic can not be avoided. Shoes Yetai the performance of many of the channels, the most common is to store, shoes city, counters, shopping malls in the island, the flagship stores, shops, supermarket brands, Famous space, subject to a statement from the operator, there are self-employed to join, associates and other different forms. Industry often raises the question: self-built channels, advantages or disadvantages