How to mobilize the enthusiasm of the second groups of dealers to sell-.docVIP

 PAGE \* MERGEFORMAT 14 How to mobilize the enthusiasm of the second groups of dealers to sell? In July 2005, just when the noodle is in the off-season, A noodle companies have Nanyang in Henan Province held a entirely new sort of order would be, this order will be different areas are: More than 600 invited all of the second groups of providers an appointment, and shall order the spot to pay more than 200 million, created the company’s history, the highest amount of off-season orders precedent. Well, this more than 600 pairs of A’s second groups of the reasons why such a ‘love’? What is so magic that it has attracted the second groups? A company and its dealer management know-how where the second groups of providers? Let us look at the company’s specific practices. Accurate positioning, to distinguish the second groups of primary and secondary In the area of sales, there is a well-known 80:20 rule, that is, 80% of sales from 20% of the clients, this rule applies for the second groups of providers. Thus, A’s from the big and, first of all pairs of the second groups have been classified in the same time to distinguish the second groups of primary and secondary, and the second groups of providers to give accurate positioning and qualitative, and to take a policy in a way, for different customers adopt a different strategy. Specific operations are: 1, based on sales volume will be the second groups of customers into A, B, C three types, A Class on the second groups of sales of more than 5,000 yuan clients, B class on the second groups of sales for the 3000 - 5000 yuan customers , C class the second groups of 3,000 yuan a monthly sales volume customers. 2, according to loyalty, high or low, the potential size, combined with A, B, C classification, separation of the core of the second groups, focusing on the second groups and general second groups of three kinds. Based on the above the second groups of segments, the company has given to the qualitative and the se