How to stabilize the second groups of mature product profit.docVIP

 PAGE \* MERGEFORMAT 6 How to stabilize the second groups of mature product profit Mature products business generally refers to products on the market, after a run-in period and rapid growth, access to relatively stable state. At this time the visibility of products is relatively high, the price system is also relatively stable, channel profits among the members are relatively stable. However, the price is relatively more transparent access, product flow and cash flow speed is relatively fast, which often occur the second groups and even to stimulate sales of other products or to increase the popularity of stores will begin to take these products start with, the most effective way to Take these products is the introduction of low sales or no support for businesses and distributors of promotional activities or the formation of cross-selling FALSIFYING. Distributors and the second groups of these moves often lead to sales of the product to other distributors and the second groups of the profit is zero or even negative, thereby forcing dealers and manufacturers were forced to cut prices or hold promotional activities, when the dealer or business unable to cut prices and come up with costs of support, the product would be because there is no profit or loss as a result of the second groups of dealers and more reluctant to sell, and thus speed up the product in advance to enter a period of recession or even out of the market, enabling businesses and distribution by the early efforts in vain. So, how to stabilize the second groups of mature products tend to become profitable in the circulation of these products on the market can continue long in the market the vitality of an important safeguard. So how stable mature product channel profit? Crack down on the market FALSIFYING. Market FALSIFYING cause the market price system has always been an important factor in the chaotic, so all companies regard the crack down on FALSIFYING to stabilize the market price system as