How to systematically carry out promotional activities-.docVIP

 PAGE \* MERGEFORMAT 10 How to systematically carry out promotional activities? Promotion is, by definition is to promote sales, but the aim must not only to boost sales, but more importantly is to make the brand’s reputation would be enhanced so as to further expand the brand loyalty and achieve sustainable long-term development of the brand. Many businesses fall into is not on the amount of non-promotional, frequent promotions and no effect of the cycle unable to extricate themselves, often because there was no systematic planning the overall promotional activities, but limited to those ads and promotions. Of course, the effect of promotional activities are also often subject to the nature of products, promotion objectives, market characteristics, product life cycle and the impact of other marketing strategies. However, consumer promotions should essentially be sold separately from the terminal in creating an atmosphere, the media publicity informed that the theme of promotional activities, design, organization and management personnel to carry out several aspects of the system. Terminal sales in creating an atmosphere According to the survey data show that: 65% of consumers affected by the image of the terminal products, activities, transfer of the impact of a purchase behavior. Do not attach importance to creating the atmosphere of the terminal sales is that many marketers fatal weakness, makes the product the minds of consumers in the target did not form any impression. Some innovative and unique products have been available for months, consumers do not even know this product exists. Therefore, the terminal sales in creating an atmosphere that premise promotional activities aimed at improving product awareness. Terminal sales in creating an atmosphere includes product specifications and terminal display the image of packaging, must do everything possible to achieve overwhelming, overwhelming, ubiquitous momentum, making the formation of products in the