How to strengthen the medical representatives to promote the skills of clinical specialization.docVIP

 PAGE \* MERGEFORMAT 7 How to strengthen the medical representatives to promote the skills of clinical specialization With China’s medical reform, the horn sounded, pharmaceutical market, the gradual consolidation of efforts to strengthen the face of National Drug enhancement of the circulation order of supervision, drug distribution patterns the hospital for further stringent requirements on the management of drug prices to further control to the province as the unit the unity of bidding and purchasing patterns hanging net ... ... and so many of the full implementation of restrictive policies put in place of drug sales, pharmaceutical sales force feel more linked gold sales over the past more and more come to an dead end marketing model, in particular the direction of the national health reform constraints continue to squeeze and limit the improper behavior of drug sales, especially sales of prescription drugs on the market more far-reaching. Clinical practice of academic specialization has become the way many enterprises have to adjust the direction of learning and development. Pharmaceutical representative functions started to return to the real beginning to play a medicine clinical practice in the hospital on behalf of front-line doctors for newer and better knowledge of clinical medicine and dissemination of updated features. In this form we need a pharmaceutical sales force in the pharmaceutical and medical representatives of the basic quality of pharmacy professional skills and be able to reach a certain level of professional standards, and have some relevant experience in clinical medicine. Many had previously been pegged to gold sales model to clinical practice of medicine on behalf of all of a sudden it is difficult to adapt to specialized academic promotion marketing mode, feeling unable to start with the work of clinical practice. Here’s how to carry out clinical medicine ghostwrite specialized academic promotion of several key aspects of the work