How to take external brain.docVIP

 PAGE \* MERGEFORMAT 11 How to take ‘external brain’ Reporter: Comprehensive relevant reports, it seems that we can draw such an impression that China’s current planning industry faces a ‘Wealth Gap’, ‘polarization’ of the pattern, meaning that a small number of ‘external brain’ celebrities, top corporate clients planning his door is too busy; while the majority of peers are highly confidential, very difficult, for this phenomenon What’s your view? Fan-Ren: That is true. At present most of the day these companies are not planning better. A capital city has more than 700 public relations, advertising companies, but every year they can not simply shut down or close down the sheet, the respect of over 20%. Recently, Shanghai and a planning staff to provide customers with two products to market reports, one VI, but I was a mere remuneration while 12000 is the delay in payment of a debt can not be hand several times, frustration and desperation in every possible way, planning of a sudden to the Customer kneel down, kneel down time for up to five minutes. Planning industry, the difficult is obvious. However, the same planning industry, while some view very differently. A ‘Master Planning’ claims; where the business volume of 50 million or less persons, please Zunkou avoid it; some experts group, the Advisory Group’s business has been routed to the end of the year 1998. I have a customer in Guangdong had asked a local advertising agency for its development of a well-known advertising program, but the company actually the owner of an advertising agency in the corridors of 10 days back seat sat a row. It seems that some people planning to customers ‘say no’ has come to the point of arrogance. I think the main reason for this pattern has two aspects: On the one hand, with the increasingly intensified market competition, enterprises must pursue the management level of diversification, integration and modernization. In recent years, business-planning services, the dema