How to win the favor of consumers juice drinks-.docVIP

 PAGE \* MERGEFORMAT 20 How to win the favor of consumers juice drinks? In recent years, fruit juice drinks relatively fast development in China, whether it is 100% fruit juice, or non-100% fruit juice (including fruit juice), have been good growth, and even small-scale mixed-fruit juice (including fruit and vegetable juice) has also been some development. Needless to say, in China, which the industry grew faster, it means that a competitive, no matter how large or small businesses, have to compete to win a greater share of the market, one places, superior. To help the masses of customers to do more smoothly juice of ‘conquest’ of consumers, and even more efficient to avoid competition, the author briefly touch on their own a few pairs of fruit juice drinks marketing experience, for your reference. Juice drinks special do? Through so many years of customer service, I have heard one of the most mantra is ‘our industry very special’. Customers do juice is no exception, if you ask them ‘do you drink a special? ‘The answer is definitely yes’ very special’. Then, juice drinks really do so special? We wish to analyze other category, and then compare with the juice drinks: 1, packaging, water Packaged water (containing pure water and mineral water) to win with consumers the reasons for that? Actually no, it may be ‘safe’. Because the vast majority of consumer packaged drinking water, that is it is close to Ben Zhao ‘nothing’ character. In other words, the water although not necessarily in the thirst-quenching than other beverages (eg soft drinks) faster, but let consumers feel ‘is not easy to drink up trouble’. There are still some consumers prefer the water, the essence of another one: light. Because these people do not like the intense taste and fancy features, water ‘colorless and tasteless’ so that they can feel a relaxed and elegant. Of course, ‘the farmer spring’, ‘Master’ and this year’s new out of ‘5100 ‘and other brands, trying to sell to customers’