Huada motor - a local industrial brand Past and Present.docVIP

 PAGE \* MERGEFORMAT 7 Huada motor - a local industrial brand Past and Present The older generation to bring Freshwater, the motor industry are all full of laments, once the mainstay of the motor industry, has now become a foreign-controlled plants, the original pioneer of the industry now has lost its place to be industry remember except that it had brilliant. This enterprise was established in 1958, after half a century of development, the corporate nature after the changes to foreign-funded enterprises by the state-owned enterprises to joint ventures, while the Huada brand for half a century the fate of ups us to see after the founding of a large number of state-owned industrial brand, Past and Present. It should be said the Huada real course of development witnessed China since the founding to the decades the development of industrial history. Huada is initially collective ownership in the background, when the planned economy to a market economy, Huada in the last century ninety era of restructuring sold to CITIC Pacific CITIC Pacific Holdings Huada team fully authorized, an excellent management team and business ideas in Huada Huada steadily forward. After nearly 40 years of operation, Huada already have a stable sales channels, excellent product quality and industry reputation. With China’s accession to the WTO and the domestic market increased competition, Huada awareness of brand management. the face of the fierce battle for market share in international and domestic brands, Huada start thinking about their brands to upgrade the road at that time brand building is the Huada of short board, and even a blank. Most obvious is the the Huada brand identity is not obvious, the Huada trademark still in use 50 years Traditional design style, it is difficult to clearly recognize the marketing communication tools also only a rough production corporate brochure, there is no creativity and design at all. Huada high-level aware of the issue of brand identity,