Huawei ZTE phone brand Weapon.docVIP

 PAGE \* MERGEFORMAT 10 Huawei ZTE phone brand Weapon Huawei and ZTE, as the traditional system communication equipment suppliers have begun to enter the world’s handset market. The author of these two outstanding domestic brands into new areas of development and applauded. However, their traditional areas of strength is the big customer marketing, how to quickly enhance their brand image and brand position of consumers is a priority. First, the temptation of mobile phone terminal market Huawei and ZTE to fully enter the mobile phone market is the general trend. Some experts have calculated that the world’s total market share of the communication terminal system equipment may be 2 times the total share. The global mobile phone sales of 700 million per year, an average price of 100 U.S. dollars terms, the world’s total annual share of mobile phones reached 70 billion U.S. dollars. This is a more conservative figure, according to some research institutes, said the next 10 years, the global mobile phone market capacity will exceed 1 billion a year, it will be a huge cake. In accordance with Huawei or ZTE occupied 10% of the market share, a year 70 billion dollars in sales revenue, equivalent to about 60 billion yuan RMB. Huawei mobile phones in 2005 sales target is 700 million U.S. dollars, only 1% of the world market, its growth prospects are very optimistic, and this way, with outstanding technological advantage to any one company can not underestimate the big pie. Moreover, already excellent level of communications technology will be transformed into a task for the end product. 2, mobile phone terminal market trap Behind the big pie often means big trap. As the intensity of competition, resulting in most of the world mobile phone makers have not fared well. A world-renowned brands such as Siemens, the world’s No. 4 mobile phones, but also unbearable up to hundreds of millions of euros every year a loss of overall sales to Taiwan announced by BenQ. MOTOROLA