Huiyuan has been purchased fails exposure to business development strategy for short-board.docVIP

 PAGE \* MERGEFORMAT 8 Huiyuan has been purchased fails exposure to business development strategy for short-board If the Sanlu dairy products following the incident in 2008 after the Chinese food industry event, then none other than Coca-Cola regarding the acquisition of China’s Huiyuan Juice. March 18, Chinese Ministry of Commerce issued a briefing paper, Coca-Cola’s acquisition of Huiyuan would be the case of adverse effect on competition, the Commerce Department to make law to prohibit the purchase decision. This means that since September last year, all sectors of society has caused widespread controversy in the acquisition of Coca-Cola Huiyuan case ended in failure. Looks like you have a business situation I would like to marry, in the divergent views on their respective solo, at least since the ‘16 years of the tired and did not take a day off ‘you want the enterprise’ When pigs to sell ‘and Zhu Xinli, this is not a the outcome of a wish fulfilled. In this vigorous acquisition of the incident, who is the real beneficiary? Huiyuan head in the act of sale idea is but also demonstrates what? If we say that is ‘insider subtle’, then, from the marketing From EMKT. strategic perspective, we can get the essence of analysis can be a valuable reference it? As a marketing researchers and practitioners of economics, the author from a business point of view both the event and the event itself to make the following point of view. 1, for Coca-Cola, they can no losses, but can also benefit from the acquisition fails to become ‘the failure of the big winners’. First of all, the whole course of events through the various types of mainstream media fueled a strong hype and social concerns of the parties is tantamount to free advertising for the Coca-Cola did not assess the value of advertising. Virtually triggered a market for close to flat cola carbonated feeling fresh, and more to enhance the market’s concern for the Coca-Cola brand, through the strength of its acquis