In front of the mountain followed by the river - wandering in the meat industry analysis.docVIP

 PAGE \* MERGEFORMAT 8 In front of the mountain followed by the river - wandering in the meat industry analysis 2011, with the CL, the problem of meat, expired meat, fake beef and other meat industry’s problems have occurred, coupled with the price of pork soaring rocket-like speed to a steady development of the industry pushed to the sharp wind waves, which makes companies within the industry much suffering, loss of investor greatly, consumer panic. recall, punishment, the next frame, the implementation of corrective measures, gave consumers a temporary ease and argument, but also companies in torment thinking, adjustment, to seek new breakthroughs! Meat industry in the development of blocked or will decline, hovering in the adjustment. Forward blocked. Similar series of natural disasters, exposure to problem-based meat products, companies within the industry simply can not be completed early in the planning, coupled with the decline in consumer confidence index, a direct result of consumer fatigue, depression within the industry resorted to the issue of corporate vitality , unrest and even lost sales channels, product items under state supervision (some items changed life and death ingredients, mixed failure, the marketing team to lose morale and worse as scared as the other birds choose high branches. A brand just an accident, other brands is a big opportunity, to seize the channel resources (supermarkets display, defections other brand dealers, add vacancies items, who knows not a few days, the problem times out of himself again and again, the original is a universal problem. have to be first-line brand accident, the other second-tier brands would like to add into the first tier, combined with weak consumer who knows his own production resources and marketing resources would not market themselves out of the base, aiming at the country! results, although the expansion of the market, because resources do not match but to make their own base of the market